Getting started with an IBM
Embedded Solution Agreement (ESA)


The ESA allows you to leverage IBM’s cutting-edge technology with open standards and combine it with your Intellectual Property (your value add) — so you can deliver a total solution to your customers under your brand, your terms and your conditions. ESA is ideal for Technology Partners looking to sell their own solutions built with IBM technology because it provides reduced development costs and increased profits with flexible pricing.

IBM offers many routes to market, but IBM Embed is unique in that it was developed specifically for business partners that are looking to enhance their offerings based on their own intellectual property. The GSD IBM Embed Group has been established to assist you in evaluating whether your company’s solution qualifies.  

What is IBM Embed?

IBM Embed is an embedded solutions program that allows IBM business partners to leverage IBM’s cutting-edge system technologies with open standards and combine them with your value-added intellectual property. This powerful program allows you to deliver a total solution to your customers under your brand, your terms and your conditions. IBM Embed is ideal for business partners looking to sell and support their own solutions built with or enhanced by IBM system technologies.


Because it provides: reduced development costs, increased functionalities, increased profits and flexible pricing/licensing.

IBM’s embedded solutions offer a complimentary set of features and functions of the overall abilities of a technology offering, including combinations of hardware and software designed for specific functions within a larger system.


The GSD IBM Embed Team

GSD IBM team whose main focus is promoting and selling the IBM portfolio. As part of this team, we facilitate business partners in the areas of identifying, architecting and building solutions; contracting with IBM; training and education; marketing; and facilitating production and delivery of the solutions (if requested). GSD is the largest distributor in the enablement, enhancement and delivery of the IBM Embed program for the Gulf Region

IBM Software Solutions


The IBM Embed program offers a wide variety of IBM Software products (Cloud, Analytics, Security & IOT). There are also options for on-premises, SaaS and off-premises models. GSD can assist you in identifying the software products, product codes, licensing models and discount structures needed to build the perfect embedded solution.

IBM Product Offerings



Your customers can build with advanced data and AI tools on IBM's full-stack cloud platform that spans public, private and hybrid environments.


Internet of Things

Unlock the power of data with AI and IoT to innovate asset management, optimize real estate and facilities, improve software and systems engineering, and advance digital transformation.


IT Systems

IBM's infrastructure systems are the cornerstone of your customer’s enterprise architecture and combines the hardware and software that drives digital transformation.


Red Hat

By combining the power and flexibility of Red Hat’s open hybrid cloud technologies with the scale and depth of IBM’s innovation and industry expertise, you now have access to the tools and talent you need to accelerate your cloud journey.



In an uncertain world, IBM Security confronts the most challenging cybersecurity problems to protect the faces behind the data — your customers.



With the proven ability to change entire industries, IBM Services helps lead a pragmatic journey to cloud and AI, so your customers can grow through digital reinvention.



Powered by machine learning, Watson helps uncover deep insights, learn more from less data, and reimagine how to work.

IBM Software Products

Discover all the IBM Products



Empower your clients to engage with their data so they can answer tough business questions, uncover patterns and pursue breakthrough insights.

Watson Customer Engagement

Whatson Customer Engagement

Elevate the customer experience at every stage of their journey, fueled by the power of IBM Watson and cognitive technologies.



Use IBM Cloud to run your apps and services on a flexible, hybrid cloud, or run IBM Cloud Private inside your firewall.

Collaboration & Talent Solutions


Differentiate your client's organization with social business collaboration tools and work from almost any device.

Internet of things

Internet of Things

Help your clients combine Internet of Things data with other data sets to gain new insights, and apply them to make the physical world work better.

IT Infrastucture

Infrastracture Management

Solutions to manage IT infrastructure and enable your clients to outpace technology breakthroughs by using Analytics, cognitive technologies and secure cloud capabilities.

gulf software

Watson Analytics

Spot business trends and patterns easily on your desktop or iPad with automatic data visualization and guided analysis



Help your clients protect their data — and their success — with services and solutions that reduce risk while improving productivity and customer experience.


Leading Value Added Distributor
across the Gulf Region

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